Technology over the past twenty years have altered society’s expectations of mass media and culture. One such expectation that has fashioned society’s perspective of mass media is the celerity at which information, especially news is disseminated globally. Moreover, the birth of the internet has not only resulted in the dawn of digital technologies such as mobile and tablets but has also created avenues for “enhanced two-way communication,” easier and faster access to information via innumerable media advances (Normahfuzah Ahmad, n.d.).
Ahmad (n.d.) further shares that new media platforms such as Facebook, Twitter, Snapchat and the employment of smartphones have also brought challenges to news organizations to disseminate breaking, salacious news fast and now. As a result, news organizations must employ digital tools that will compress time to facilitate news delivery with celerity or in a jiffy. This current speed at which information is disseminated has been of great beneficence to the development of culture. The beneficence is evident in the ability of mobile technologies to enhance the process of newsgathering instantaneously (Umair, 2016), the availability to view information anytime (users have freedom over space and time), providing variety and choice information and news constantly stay connected with news and increase participation among audiences and news outlets (Karehka Ramey, 2012).
To sum, technology has definitely altered society’s expectations and with a society that encompasses “digital natives” otherwise called “millennials,” expects news to be
To sum, technology has definitely altered society’s expectations and with a society that encompasses “digital natives” otherwise called “millennials,” expects news to be
- delivered instantaneously and
- simultaneously as it occurs anywhere in the world
- and they constantly check Social Media feeds, Google and Bing Alerts, ask questions of the A.I's Siri, Cortana, and Alexia for breaking news.
References
Ahmad, N. (n.d.). The Decline of Conventional News
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Belam, M. (2010, April 14). "Journalism in the digital age: Trends, tools and technologies". Retrieved June 17, 2018, from https://www.theguardian.com/help/insideguardian/2010/apr/14/journalism-trends-tools-technologies
Ramey, K. (2013, May 24). Advantages and Disadvantages of Communication Technology in an Organization. Retrieved June 22, 2018, from https://www.useoftechnology.com/advantages-disadvantages-communication-technology-organization/
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